Transformational Leader

Christian Twiste HeadshotLeadership is generally defined as “the action of leading a group of people or an organization,” but I like to be reminded of JFK’s observation that leadership and learning are indispensable from one another.

I believe it’s this continuous educational process that helps make leadership exciting and rewarding.

I’ve been fortunate enough to lead teams, projects, and even films throughout my life and career, and I believe it’s this continuous educational process that helps make a management role exciting and rewarding.  It’s also essential for anyone who’s been charged with transforming a business or anything else in life; you need to know where you’ve been to get where you’re going.

It’s also helpful to appreciate a challenge and love a good story.  After all, what is a transformation but the story of one thing turning into another?  I describe myself as a right and left brain storyteller, and, in addition to the leadership examples told here, these are the same impulse that lead me to write and direct an entirely digital film before the digital revolution was complete, and to produce an online television series before YouTube rose to prominence.

In my professional career, I’ve been able to leverage these skills for the organizations I have served, whether it be producing a nationwide live HD broadcast using the latest satellite technology, deploying applications that empowered healthcare consumers in the early days of the modern web, or building billion dollar e-commerce portals.

The content on this site isn’t meant to replicate the boring details of a resume (you can request a copy using the contact form if you’re interested in the formalities).  I’m referencing these projects here to help you understand how I’ve lead the transformation of both Fortune 500 brands and marketing agencies into the digital age, going beyond simply building a team and setting up a few websites.

As a result, I’ve had the opportunity to apply my ideas across  technology, marketing, and operations.  Each area has its own story, and I’m not going to suggest that some programs haven’t been more successful than others.  It’s not real-life if everything is a home run, but a combination of clarity of communication, grounding everything we’ve tried to accomplish in real-world outcomes, and a willingness to experiment in this brave new world has lead to a lot of wins on my employer and my clients behalf.

 

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