Marketing

Christian at a ComputerSpending most of my career in marketing shouldn’t be a surprise either, even though it wasn’t exactly planned.   At the time, I just needed a job after college and a communications company was the most attractive offer.  I had no intention of devoting almost half of my life to the industry, but it wasn’t long before I became addicted.  Marketing is about telling stories — stories of brands, products, people, and life in general — something close to my heart as part of my creative side,  and marketing is also essentially sales through mass means. I’ve never been shy about being a born sales person.

A few years ago we called them “drip” and “triggered” campaigns, but now they’re customer journeys.

Well, maybe not quite “born,” but close.  I went from my 8th grade formal into the car business, spending the summer before high school learning the trade.  Excluding some time working at NYU as a sound mixer on student films, I spent the majority of  the next 8 years selling used cars and most major makes and models, including (and I’m not sure this is comprehensive, but close) Toyota, Nissan, Mazda, Ford, Chevy, Dodge, GMC, Pontiac, Subaru, and Isuzu.

I guess what I am trying to say is that marketing came pretty naturally to me, being in line with my personality.  This is not to suggest that I didn’t have a lot to learn, and have not been continually learning throughout my career.  Especially, as it’s been an interesting period to be a marketing professional.

The revolution I mentioned in film school hasn’t spared the communications, public relations, or advertising business, and it’s been very exciting to watch traditional saturation techniques transform into personalized engagement powered by big data and automation, and to have taken part in launching multiple groups, mentoring team members and training the sales staff that provide these services to customers around the country.

Marketers also need to market themselves.

It’s also been fun to observe the endless changes in nomenclature to make some of the latest techniques seem fancier than they are.  For example, a few years ago we called them “drip” and “triggered” campaigns, but now they’re customer journeys.  I guess marketers also need to market themselves, but that hasn’t made it any less rewarding to have been involved with innovative, successful campaigns internally and externally.

I consider myself lucky to have worked on potentially life saving launches for the March of Dimes, Novartis Vaccines, and Pfizer.  I also hope I was able to help improve the financial situation of customers of Wells Fargo and other large institutions.  You can request a copy of my official resume to learn more.

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